Choosing the right type of video

When it comes to content creation it's important to cater your video to your audience and what works for one business may not work for another.  So how do you decide? Here are a few tips to help you on your journey. Determine your audience.  This is the most important factor when it comes to …

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Think Small… Business

How many times have we heard it?  'Small businesses are the backbone of our country.' We see the commercials and advertisements for Shop Small, a movement designed to support local businesses, and Small Business Saturday is dedicated to promoting them. The message is strong but are we really hearing it? Just like many of us, …

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