Choosing the right type of video

When it comes to content creation it's important to cater your video to your audience and what works for one business may not work for another.  So how do you decide? Here are a few tips to help you on your journey. Determine your audience.  This is the most important factor when it comes to …

Video Outperforming Pictures on Instagram

Like it or not, we are living in a video world.  As a marketer with an extensive broadcast television background, I couldn’t be happier to see social media embracing what I have always loved. I see opportunities around me all the time and I’ve recently started taking advantage of them on social media. I’ve posted …

Use these 4 tips before going live

4 tips to know before creating live video content on any social platform